An oldy but still impressive. Project spotlight relied on a proxy vehicle covered in tracking markers called the Blackbird, which was developed by visual effects studio The Mill.
An early example of unreal engine pushing the boundaries into VFX production. The benefits being to film a car commercial without the actual final car in the frame, ‘The Human Race’ was also imagined as an augmented reality experience where users could change vehicle characteristics themselves (such as the make or colour).
This was a high profile convergence of skills and industries (game engines and VFX) which will only benefit the production pipeline and immediacy of feedback and response.
There will be many more to come until real-time and it's relative newness and acceptance in the VFX industry will just be the norm.