More recently announced is the The Mills' real-time animation system (RTAS) which utilises real-time rendering technology and a custom-built, CGI virtual production pipeline to create any character.
The catch line is Ever wanted to direct, perform and animate CG characters in real-time?
The quality looks amazingly impressive, as always from this Studio, but anymore information is a little thin on the ground. Would be interesting to see what aspects are real-time and where in the pipeline does it expose immediate feedback resulting changes for the client?
From the Monster.com 'Opportunity Roars' commercial TVC breakdown, the character has muscles system, fur etc. This is a fantastic achievement in processing and development if this is all real-time. Lots of grunt behind the system if it is.